Dona Vita is a flower shop based in São Paulo, Brazil as part of the brand strategy and refresh, we arrived at "Flowers make people happy" as a human-centric brand platform. The visual identity for Dona Vita was designed with consistency and fun in mind.

The entire design system was carefully crafted to ensure the brand remains cohesive, while also conveying a playful and inviting atmosphere. The aim was to develop a look that resonates with customers, helping the brand stand out in a competitive market while maintaining a sense of charm and approachability.